For brands and agencies
Find the podcasts whose listeners already love your brand.
Qloo ranks podcasts by how much their listeners like your brand. HostRead then checks which of your fans' favourite films, shows, artists, books and food brands those listeners love too.
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How brand matches are scored
Fit = 100 × (0.60·A + 0.40·O)
- A, affinity
- Qloo's affinity of the podcast among the brand's fans (
/v2/insights, podcast type, brand as signal), min-max normalised across the 30 podcasts Qloo returns. - O, taste overlap
- For the brand fans' top 20 favourites in film, TV, music, books and food & drink, Qloo scores how much each show's listeners like every one. A weighted Jaccard compares the two sets of affinities, averaged across domains and min-max normalised within the shortlist.
No LLM is involved: the ranking, the evidence and the outreach note all come from Qloo data and deterministic code. A fit score is a relative ranking within one brand's shortlist, not a prediction of reach, CPM or conversion.